Product Designer / Contents Specialist / Branding Designer
SnowMaster connects learners with expert coaches to provide personalized feedback on skiing and snowboarding techniques.
By leveraging video analysis and feedback tools, SnowMaster helps users improve their skills and gain confidence on the slopes.
Discovery Journey: Lean UX Approaches in Rapid Research
Most skiers and snowboarders want to improve their performance —
but private coaching is costly, time-limited, and only available during in-person sessions at ski resorts.
Studied existing ski learning apps and services to uncover what’s missing in remote coaching.
Noted repeated mistakes and how beginners rely on self-learning without real feedback.
Confirmed that most beginners can't assess their form and often repeat the same mistakes unknowingly.
Many said they were trying hard but had no way to tell if their technique was improving.
❌ Beginners & early intermediates can’t identify their own mistakes → They need expert feedback but can’t always afford lessons.
❌ Video tutorials don’t help skiers & snowboarders track progress→
They watch but don’t know what they’re doing wrong.
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❌ Existing coaching platforms focus on in-person lessons →
No structured remote solution is available.
Building the Essential Features for MVP
“We believe that providing a structured learning journey combined with video-based coaching feedback will help skiers & snowboarders improve their skills more effectively than traditional self-learning methods.
If successful, users will engage more consistently, complete skill milestones, and continue training with the same coach over time.”
• Replaces the traditional homepage with a milestone-based path for skill development.
• Helps users focus on one level at a time — from beginner to expert.
• Previously a content grid, now a visual progress map that feels guided and motivating.
• Users upload videos to get scored feedback from expert coaches.
• Each fundamental is rated clearly: Balance, Edging, Pressure, Rotation, etc.
• Previously shown as a radar chart, now simplified into bar scores for clarity and actionability.
• Users receive targeted drills based on coach feedback.
• Keeps learning focused and actionable.
• From multiple feedback pages — now it’s combined into one clear view with targeted drill suggestions.
Designing for Real-World Constraints: UX & Engineering Collaboration
• Shifted from long, structured research cycles (campus approach) to fast, iterative validation with engineering input.
• Relied on internal discussions and market insights instead of traditional surveys and formal usability studies.
• Prioritized MVP-first thinking, ensuring designs were practical for development rather than theoretical.
• Organized Figma files for clarity and usability, using clear sections, reusable components, and detailed annotations.
• Worked closely with front-end & back-end engineers to align UI designs with technical feasibility.
• Balanced design aspirations with real-world constraints, adjusting flows based on engineering feedback.
• Independent UX decision-making was crucial—designers needed to be proactive in solving problems without a large UX team.
• Shared understanding across teams improved efficiency—a well-structured design system reduced back-and-forth with engineers.
• Flexibility was essential—real-world constraints often reshaped the ideal UX process, requiring quick iterations.
